CMYK
The four process colors used in offset lithography printing. They are cyan, magenta, yellow and black (the key color). When these four colors are printed with halftone screens of various angles in this subtractive print method, they create oranges, reds, violets, and so on. The color gamut of CMYK is fairly limited, causing loss of color when a continuous tone photograph is reproduced using only 4 colors.
Indicia
Postal permit information printed on objects to be mailed and accepted by U.S. Postal Service in place of stamps.

Overrun
Number of pieces printed or paper made in excess of the quantity ordered.
Pantone Matching System (PMS)®
The registered trade name of a brand of color matching system commonly used in commercial printing. Pantone colors can be specified for ink, papers, plastics, and fabrics. Pantone chips are available for solid spot colors and for process ink mixes. Specifying Pantone colors is the only accurate and predictable way to know that the color in the imaging application is the color that will be printed (your monitor is NOT a predictable indication of printed colors).
Raster Image
Digital scanners and digital cameras produce raster images. A raster image can also be created new with a raster based application such as Photoshop® or Painter® or Canvas®. Raster images are pixel resolution dependent and can not be greatly increased in size without loosing picture quality. These are typically large files and are more demanding of RAM and processor speed. See also Vector Graphics.
Reverse
Type, graphic, or illustration reproduced by printing ink around its outline, thus allowing the underlying color or paper to show through and form the image. Also called knockout or liftout. The image “reverses out” of the ink color.
Tagged Image File Format (TIFF)
A common format for interchanging digital information, generally associated with greyscale or bitmap data.
Vector Graphics

Created from illustration programs such as Freehand® or Illustrator® , vector graphics are defined by points on the canvas and complex mathematical computations. Simple or complex shapes are created which can be overlapped, combined, aligned, etc. The shapes can be filled with color or gradients. Vector graphics have the advantage of creating small files and the artwork is always scalable to any size without loss of picture quality. Programs such as Illustrator also allow the placement of raster images on the canvas. In fact, the most recent versions of Photoshop and Illustrator really blur the line between the two programs.

Drinkware has been and will continue to be an extremely appealing item in the promotional products industry. Number one reason for this is because drinkware is absolutely everywhere. It’s in your house, your office, your gym and if you’re anything like me it is a constant travel companion. Check out our three second quiz designed to show you just how easy it is to come to the conclusion that promotional drinkware could work for you.

Now I am fully aware that a lot more thought, budgeting, and preparation goes into deciding whether or not your company will be using a promotion to showcase your brand. This quiz was created merely to show you that if you put your logo on drinkware it will be used and it will be seen. If you’re interested in seeing more of what we have to offer visit us online at ThirstyPromo.com 

Trust me I get it! You’re not quite sold on spending the time and money on something you’re not sure is going to work for you. Well I can tell you this, if you do take the time to pick out custom drinkware that represents your company and your brand it will get you the attention you’re looking for. I can try to explain why I know this for a fact however I think this infographic can show you so much better than my very long explanation can. 

Now that you’ve taken the time to absorb the information in this infographic check out ThirstyPromo and find the right promotional drinkware for you!

http://www.just-mugs-and-promo-drinkware.com/index

• Our focus is solely on custom drinkware. Focusing our site on custom drinkware allows for us to provide you with expert advice as well as give you a large well organized selection. The last thing we would want is for you to enter our website feeling overwhelmed and bombarded with items that you probably have no need for.  
• Thirsty Promo is geared to help you find exactly what you are looking for with just a few steps. You are able to filter by category, price, color, production time, even where it is shipping from around the United States. If you need a purple mug for five dollars that can be produced with five days and ships from the west coast we can find it for you under a minute.   
• We do offer ecommerce for any order that includes a one color imprint. Any order over one color we require you submit an inquiry to one of our trained specialists who will be able to take your logo and find the decorating method that suits you best. Promotional products are a large and lucrative investment. Our team wants to make sure that you are getting the product and decoration that shows your brand in the greatest way possible.    
• Every single order will have a personal customer service representative. We do not believe in automation. We believe in the personal touch. Even those who place a custom drinkware order online with us will be receiving either a phone call or email from a real live person! 

I have a large list of ways we made Thirsty Promo different than your average promotional product website. Since I very highly doubt anyone wants to read a post that goes on for ten pages I’ll keep it short and sweet with the four biggest ways we tried to cater Thirsty Promo to you. Hopefully these will entice you to check it out for yourself and allow us to get to know you.