With the wide array of promotional marketing items currently available for branding, selecting the perfect product for your organization’s image can seem a bit overwhelming. Many of the items currently available are fun, useful and eye catching, all key components of a successful campaign, but may not fit what your company needs. The basic promotional items are usually a great place to start when launching a branding campaign for your organization. Typically these start with a bag, drinkware, pens, and if it is an event with registered attendees, badge holders and lanyards.

It all starts with a bag

A bag is one of the most important promotional items you can invest in. They are easy to obtain, relatively inexpensive, and reusable. The benefit to them being reusable is they tend to travel outside of their original location of use, gathering extra impressions and bringing more awareness to your brand that normally would not be obtained with a 1 time use item.

More than just a drink on the go

Another key component to a good starter promotional marketing campaign is drinkware. Everyone uses cups throughout the day. Whether it is a hot cup of coffee to start your day or a water bottle to sip on, reusable drinkware tends to travel with their end users as they are convenient for staying hydrated. The benefit of this of course, is that everywhere the user goes, the cup and its branding go, widening the impact of the marketing campaign.

The writings on the wall

One of the most utilized promotional items in this marketing world is pens. They are low cost, widely used and small enough to go just about anywhere. Everyone uses pens, at school, in the office, at home and on the go. What easier way to get your information out there than to hand out pens?!

Wear your logo well               

Finally, one of the key components to a basic promotional marketing kit, especially for events, conferences, meetings or large organizations such as hospitals and schools, is lanyards and badge holders! When identification needs to be readily available and everyone is going to be wearing a badge, why not put your logo on the holder and the lanyard to ensure that each and every attendee will see your brand and remember your logo!

For ideas on these and a wide variety of other promotional marketing ideas, contact your Bag Warehouse representative today!