Everywhere you look people are utilizing technology on the go. They are using smartphones and apps to keep in contact with family and friends. Using tablets and laptops to keep up with the latest news and events from around the world. It only makes sense in this modern, tech savvy era that companies are more and more relying on social media as a means of marketing their brands and upcoming events.

Marketing times are Changing

In the past much of marketing and advertising was done through print media. Newspapers, yellow pages and magazine advertisements were the standard form of communication for companies looking to get their brands out to the public. Nowadays media travels so much faster than a day old newspaper or a month old magazine edition. People have all of the information they need at the touch of a button and when they are looking for a brand or a product they will more often than not go straight to the web for immediate action.

Bring your message to the people

Social Media Sites such as Facebook, Google, Yelp and Twitter are designed to bring instant information to the masses so it only makes sense that companies get ahead of the competition and utilize these great resources to market and promote their brands, products and events. The benefit of these sites above and beyond just paid promotions is they allow for a more organic “Word of Mouth” spreading of promotions. People share links, pages and write reviews willingly to their followers and friends creating a more trustworthy marketing campaign as new impressions aren’t just purchased but shared from a known source whose opinions typically matter to the person being exposed to the campaign.

Save money with Organic campaigns

Although print media may never become fully obsolete, Social media marketing has rapidly overtaken all other methods of medias as the forefront for promotions. Another benefit of online social marketing is that it is cost efficient for the brand on a budget. Rather than having to purchase ads, billboards or air time, brands are heavily relying on the satisfaction of their existing customers to help them spread the word of the reliable services and products they provide. As sites such as Yelp have indicated, customer Testimonials and reviews are an increasing persuasive tool to convince potential clients to utilize products and brands.